I design scalable support infrastructure for high-growth SaaS — escalation governance, CRM systems architecture, routing logic, and analytics frameworks that reduce recurring incidents and protect engineering bandwidth.
Senior individual contributor operating at the intersection of Support, Product, and Engineering.
Enterprise experience: Adobe & Tipalti • Proven results: 93% CSAT and 22% efficiency improvement.
View Systems & Case Studies Discuss a Role or EngagementCSAT Score Achieved
Selected systems: Severity governance models • Smart routing & automation • RCA dashboards • AI-ready knowledge foundations • Support–Engineering operating rhythms
Efficiency Improvement
Years in Support Operations
What I Build
At Staff level, impact comes from designing systems — not handling tickets. Here are the core operating systems I build for Support organizations.
Standardize severity, protect Engineering bandwidth, and reduce recurrence with objective criteria embedded into workflows.
Architect Zendesk/Salesforce to reflect real operations: clean routing, automation, governance, and cross-team clarity.
Turn dashboards into decisions: align KPIs, reveal drivers, and build visibility leaders can trust.
Prepare Support for AI-first operations with knowledge architecture, containment readiness, and safe handoffs.
Hiring note: I’m pursuing Staff-level Support Operations roles as a high-leverage individual contributor. If a full-time hire isn’t feasible, I also offer targeted advisory engagements to accelerate systems design.
Real Results
Concrete examples of how I've helped teams solve real support challenges.
Severity definitions varied across teams, causing priority conflicts, inconsistent escalation decisions, and unnecessary Engineering interruptions.
• Customer Impact (Production down vs. workaround available)
• Customer Ranking (Top tier vs. SMB)
• End-Users Affected (50%+ vs. <10%)
• Customer Urgency (Contract at risk vs. calm discussion)
Created a standardized, objective framework that both teams could use to assign and validate ticket severity. The calculator is still in use today and has eliminated confusion around escalation priorities.
Rollout: Introduced incrementally with Support leadership buy-in, validated with Engineering, and reinforced through escalation workflows rather than policy alone.
Scope: Used by a multi-team Support organization working with Engineering across enterprise and SMB customers.
Client needed different description text for the Description field depending on which request form users selected in their Zendesk Guide, but the platform didn't support this natively.
Implemented custom JavaScript to:
Users received contextually relevant guidance for each request type, improving form completion quality and reducing back-and-forth clarification requests.
Scope: Implemented across multiple Zendesk Guide request forms serving both internal and external users.
Client wanted to personally greet logged-in users when they navigated to the Zendesk Guide page and needed a way to display important announcements (system outages, holiday schedules, etc.).
Enhanced user experience with personalized greetings and improved communication channel for time-sensitive updates. Agents could manage announcements without developer intervention.
Scope: Deployed to customer-facing Zendesk Guide with agent-managed announcement system, reducing dependency on development for urgent communications.
About Me
I design and operate support infrastructure inside enterprise SaaS environments — escalation systems, analytics, CRM architecture, and cross-functional workflows at scale.
Operating model: Observe reality → align stakeholders → embed systems → measure outcomes.
10+ years leading Tier 2/3 support at Adobe, Tipalti, and enterprise SaaS companies. I understand the real challenges because I've faced them myself—I've been in the trenches handling escalations, building workflows, and coaching teams.
Typical scale: 5–25 agents, enterprise + SMB customers, multi-product SaaS environments.
Every recommendation is backed by analytics. I've built the dashboards, run the experiments, and delivered measurable improvements at scale. I don't guess—I measure, test, and optimize based on real data.
Zendesk Admin certified, Explore analytics expert, and deep troubleshooting background. I don't just recommend solutions—I build them. From JavaScript customizations to API integrations, I can implement what I recommend.
Certifications: Zendesk Support Administrator Expert I • Zendesk Explore/Analytics • Zendesk Talk • Guide/Self-Service • PMEC
Years partnering with Product and Engineering teams. I bridge the gap between support and technical teams effectively, translating customer pain into actionable product insights and creating frameworks both sides can use.
I prioritize immediate improvements while building sustainable systems. You'll see results within the first month—whether it's reducing response times, improving CSAT, or streamlining escalations.
I've scaled support at billion-dollar companies but work with the speed and flexibility your growing business needs. No bureaucracy, just results.
When Support and Engineering couldn't agree on what made an issue "critical," I built a JavaScript-based severity calculator that standardized escalation criteria across both teams. The tool uses four weighted factors—customer impact, customer tier, users affected, and urgency—to objectively calculate severity levels (S1-S4).
Result: Eliminated confusion around priorities, reduced unnecessary escalations, and created a framework both teams still use today. This is the kind of practical, implementable solution I bring to every engagement.
Role Fit
Hiring Signals
I work best in high-growth SaaS environments where support complexity is increasing:
Testimonials
"In my time working with Jonathan, his ability to solve complex business issues for clients by creatively utilizing technology was very impressive. He was able to effectively sift through a client's background clutter, identify the actual root cause of their issue, and then creatively utilize the tools available to provide them with well thought out solutions. Jonathan was enjoyable for everyone here to work and socialize with, and he was a valued member of our team. He would be an asset to any organization."
Rob Tapia
VP of Operations
"I had the pleasure of working with Jonathan and think he would be an asset to anyone's team. He has a real passion for the platforms and products he works with and brings a creativity to problem solving that I don't see enough of. He's very patient with clients and was solid at working through their issues. He's constantly evolving and honing his skills. I hope to work with him again in the future!"
Rob Fife
CEO/CTO
"I had the pleasure of working with Jonathan for two years at Adobe. Jonathan developed reports that met requirements I provided -- using data from both JIRA and Zendesk. Jonathan was great to work with and always responded quickly and completely. He has great insights and is a quick learner. I highly recommend Jonathan's system administration, data query and report development skills."
Charlene Land
Developer Tools Support Engineer, Adobe
If you’re hiring for a Staff-level Support Operations role (or exploring advisory support), let’s connect.
Discuss a Role or Engagement